Behind the Launch of LINEA

Last October, we had the opportunity to create something truly different. Mon Adresse Civique was preparing to launch their new product — LINEA — a modern, illuminated address fixture designed and built in Québec. At the time, the final product was still in development. What we had was a prototype and a vision: make this feel luxurious but accessible.

We didn’t want just another promo video with drone shots of a house and a voiceover. That’s been done to death. Instead, we set out to craft a mood — a short film that would feel like a lifestyle ad, not a sales pitch.

After scouting around town, we landed on Chemin Poissant in Sutton, QC, right at peak fall. The leaves were popping with color, the lighting was perfect, and the backdrop offered just the right mix of warmth and modernity. Add in a classic air-cooled Porsche, a beautifully designed home, and a striking lead talent, and suddenly, we had all the ingredients for a cinematic launch.

This project stands out for me because it breaks from the typical playbook you see in the “home reno” and “home accessory” space. We're not just showcasing a product — we're selling a feeling. LINEA isn’t just a light fixture; it’s a design statement. That’s the message we wanted to convey, and I think we nailed it.

We’re going to keep pushing this creative direction — cinematic visuals, strong narratives, and unexpected elements — because that’s how we’ll keep our clients top of mind. This isn’t about chasing trends. It’s about creating work that feels like something.

CHECK OUT LINEA HERE: www.monadressecivique.com

PRODUCTION: PHLIK
CLIENT: MON ADRESSE CIVIQUE

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