Lane 03 · AI content & training
One prototype in.
A whole campaign out.
Northrich handed us a prototype tray. No food, no kitchen, no freezer aisle, no shoot. Three photos of it on a countertop were the whole starting point.
We built the rest with AI: the studio, eight meals, the freezer, the microwave, the dinner table and a 43-second launch film.
The proof
The Northrich film. Press play.
Made with Alex Poirier at Peartree Productions. Every scene traces back to the same three photos of an empty tray.
Northrich · Packed with possibilities
One tray, zero shoot days.
How it was made
Three photos.
100+ stills. One film.
01 · Three photos
A prototype tray on a countertop. Add the Northrich navy, Pantone 296C, and a handful of mood references. That was the whole kit.
02 · 100+ stills
First, one master render of the tray, exact to the fold. Then every scene built from it: eight meals, two top-down spreads, the freezer, the fridge, the microwave, the table.
03 · One film
The stills became shots, and the shots became a 43-second launch film. No studio, no food stylist, no shoot day.
01 · AI content
The shoot you can't book.
Product stills, launch films and campaign variations, built from what you already have.
A prototype that isn't in production yet. A product too new, too big or too far away to put in front of a camera. A campaign that needs more versions than a shoot day can give. We start from the real thing, a sample, a quick photo, last year's shoot, and build the scenes around it. Same head that would have directed the shoot, same standards for light, lens and brand colour.
What you get
A master render of your product, true to the real one
Stills in your brand colours, in any scene
Short films and social cuts built from those stills
16:9, 9:16 and 1:1 versions
A human eye on every frame before it leaves
Good for
Prototypes and pre-launch products
Food, packaging and anything hard to shoot
Seasonal or market versions of one campaign
Timeline
Per project
02 · AI training
Your team,
up to speed.
Workshops and coaching for marketing teams who want to use AI properly.
The tools change every month. The craft doesn't. We teach your team what we use on client work: which tool for which job, how to brief it like a director, and the guardrails that keep your product looking like your product. Hands-on, with your brand and your real projects, not a slide deck about the future.
What you get
A working session built on your own products
The tools we use, and why
Prompt templates your team can reuse
Brand guardrails: colour, product accuracy, disclosure
Follow-up coaching while the team gets going
Good for
In-house marketing and content teams
Brands with more products than shoot budget
Leaders deciding where AI fits and where it does not
Format
Half-day workshop or monthly coaching