Lovo (Nutrigroupe) · Agri-food · Québec · 2025–2026
The faces behind
a rebrand.
Nutrigroupe, one of Québec's largest egg producers, became Lovo: a new name, a new identity, and a promise built on the families who actually run the farms. The agencies handled the identity. We were brought in to make sure the people were in the picture.
The instruction: real farms, real families, real weather. No stock, no studio smiles.
Client · Lovo (Nutrigroupe)
Mandate · Photo and video production across the rebrand rollout
Years · 2025 → 2026
Crew · Phil Henderson (direction, camera, edit) [second shooter to confirm]
Languages · French, on location across Québec
01 · We thought it.
Five farming families, five farms, one winter. We planned a portrait series that could live everywhere the brand would: the reveal, the annual meeting, the packaging story, social. Then the launch calendar itself: a brand reveal, an AGM, an Egg Campus opening and a leadership day, each needing its own film and photo coverage, in sequence, over a year.
02 · We made it.
Family portraits shot on the farms in the snow, with the hens, the barns and the kids. Reveal and launch films. Coverage of the AGM, the leadership day and the Egg Campus launch. Press-conference photography at the plant. Everything delivered in the formats the agencies and the client's own channels needed.
03 · We launched it.
The brand launched with its own people on it. Grenier aux nouvelles and Isarta credited the photo and video production by name, which is rare on a rebrand with a long agency roster. And Lovo kept calling: every event since has had us behind the camera.
Results
5 farming families photographed · 1 brand launched with real faces · Credited by name in Grenier aux nouvelles and Isarta
Credits
Direction, camera, edit · Phil Henderson, PHLIK
Client team · Lovo communications and leadership
Thanks · The families who opened their barns in February
