PMET Resources · Mining · Eeyou Istchee James Bay · 2023–2026

A camp, its people, and three years of trust.

A lithium exploration project four hours from the nearest town, run by people most of the market only knows as a ticker. PMET needed a visual record for a rebrand and a website in 2023. What it needed by 2026 was for people to see the camp as a place where real people work.

The instruction we gave ourselves on the first visit still holds: avoid anything that feels like corporate messaging or investor-relations copy.

Client · PMET Resources (formerly Patriot Battery Metals)

Mandate · Site photography, ESG films, documentary series, strategic marketing foundation

Years · 2023 → 2026, repeat site visits every season

Crew · Phil Henderson (strategy, direction, camera, edit)

Languages · Bilingual FR / EN AND CREE, on-site interviews

01 · We thought it.

Ten editorial concepts, prioritized with the comms team, then cut to four the camp could actually host in three days: the reopening after the northern winter, the women of Shaakichiuwaanaan, and a day in the life. Interview guides written in both languages, with the lighter questions first. The rule on the call sheet: the interviews can be rescheduled, real camp moments cannot.

02 · We made it.

Three days on site with a two-person crew. Four documentary segments, a teaser, a bilingual “Humans behind the project” portrait series, and the photography the client uses for signage and social. Every deliverable in 16:9, 9:16 and 1:1.

03 · We launched it.

PMET published the films on its own channels: the camp reopening ahead of schedule, the International Women in Mining Day piece, the day-in-the-life series through the summer. Then the relationship changed shape. In 2026 PMET asked for the plan, not just the proof: a two-phase strategic marketing and brand foundation mandate, built on three years of knowing the people on site.

Results

3 years, every visit rebooked · 7 documentary segments in two 3-day SPRINTS · 1 strategic mandate, from production trust

Credits

Strategy, direction, camera, edit · Phil Henderson, PHLIK
DOP · Alex Poirier
Client team · PMET Resources
Thanks · Everyone who let us film a real day, not a staged one

Next → MAXTRAX · A US launch from one week in the desert

Films

The films

The camp reopening, the women of PMET, and a day-in-the-life series with the people who run the site.

Aerial view of the Shaakichiuwaanaan camp1:29 Reopening the camp after winter ESG film · Shaakichiuwaanaan Seven women who work at PMET, seated together on site1:18 Women of PMET International Women in Mining Day

A Day in the Life

Seven portraits of the people behind the project, in French, English and Cree.

Rébeca Jasmin walking on site3:07 Rébeca Jasmin General Site Superintendent Rémy Delporte on site with a helicopter overhead3:25 Rémy Delporte Project Geologist Charlene Gilpin beside an inukshuk above the camp2:22 Charlene Gilpin Housekeeping Habib Sylla working in the water lab2:22 Habib Sylla Environmental Technician Nathaniel Tilson at a drill rig1:33 Nathaniel “Tilly” Tilson Superintendent Samuel Dulac and a colleague in arc-flash suits2:00 Samuel Dulac Electrician Hugo Sam in the core shack1:26 Hugo Sam Geotechnician Watch the full playlist All PMET films On YouTube

Photography · 2023–2026

Site photography

A selection from three years of site visits: the camp, the work and the people.

Hand pointing at a spot on a satellite map of James Bay
Carved goose hanging from the timber ceiling of a camp building
Stone inukshuk overlooking the taiga and a lake
Northern lights over the spruce treeline
Canada jay in flight against a white sky
Seven women from the camp team sitting together on the rocks
Worker seated in the core shack, rows of core boxes behind him
A frog at the surface of a pond, close up
Transport truck in golden dust on the camp road at sunrise
Geese roasting over an open fire inside a tipi
Five community members and workers gathered outdoors at the camp, three seated on a bench
Bearded worker in a hard hat and safety glasses looking through a steel mesh gate
Looking up through the poles of a tipi frame to the sky
Helicopter carrying a long-line load against a blue sky
Large group of camp workers and community members waving in front of a tipi frame
Full moon over the spruce treeline at dusk
Helicopter silhouetted against a dark blue evening sky
Woman beside a stone inukshuk above the autumn taiga
Hand picking wild blueberries, a white pail on the other arm
Worker in a hard hat and orange high-vis jacket smiling in the core shack
Two workers in cold-weather gear and face shields walking across the camp yard
Worker in a hard hat reaching up to a helicopter sling hook in the bush
Aerial view of the camp lit up at night
Rainbow over the taiga under a stormy sky
Next

Rhino-Rack × Toyota — Trailblazing Together